Statistics
- Women make 83% of all household purchases in the U.S.
- Women:
- take care of 75% of family finances
- control or influence 53% of family investment decisions
- handle 89% of checking accounts in the U.S.
- Women are dominating the ranks in higher education, earning roughly six in 10 bachelor's and master's degrees.
- Women, unlike men, tend to shop for other people as much as they do themselves.
- Women account for 58% of total online spending and complete more online transactions than men do.
- More than 62% of women say they're the primary decision makers for their families' healthcare (only 27% make these decisions jointly with their spouses/partners, parents, or adult children).
- The Mom Market is comprised of 82.5 million mothers and three generations of women raising children: Boomer moms, Gen X moms, and Millennium moms. Together this group of women controls $1.7 trillion in U.S. spending annually, making them one of the most profitable and sought-after consumer segments.
- 90% of moms will use the same products for work as they do at home.
Sources: Diversity Best Practice & Business Women's Network: Wow! Quick Facts 2006 & 2007. All About Women Consumers 2007.