Strategy

Market & brand assessment

• Market analysis
• Image & awareness studies
• Online/offline benefits hierarchy testing

Market segmentation

• Segmentation analysis
• Media consumption analysis
• Purchasing preferences
• Geodemographic clustering
• Gender messaging & benefits segmentation

Branding

• Brand strategy
• Positioning & refinement
• Brand standards
• Identity systems
• Idea/concept testing
• Product bundling optimization
• Name generation & testing

Marketing & communications plans

New media strategy